First Impressions: Wharton’s Coursera Intro to Marketing

Now, I should start by saying that I work in Marketing, so I have high hopes as well as high expectations for Wharton’s Intro to Marketing Coursera class.  So far, it’s off to a fantastic start!  This class is completely different in format (in a good way) and delivery than the other two Wharton Foundation Series classes I’m taking concurrently, and I’m really loving this right from the first video.

Wharton Foundation Series: Intro to Marketing

Wharton Foundation Series: Intro to Marketing

Awesome video lectures

In stark contrast to Wharton’s Operations and Accounting video lectures, this class features impressive, professional videos taken on a green-screen/studio set similar to the videos used in the UVA Darden Strategy course.

Intro to Marketing - great video lectures

Intro to Marketing – great video lectures

It should come as no surprise that the Marketing people know how to put on a good show, but it is a little shocking how different these courses are delivered considering they all come from the same Wharton Foundations Series of MBA classes.  Not much for continuity there.


This professor gets it

It’s clear that this professor appreciates the difference between a classroom lecture and a video lecture.  She flies through material at a ferocious pace – because she knows that if you missed something you can pause, rewind, and watch it again.  The fast pace leads to brief videos that are crammed full of great data (with good visuals to boot).

Intro to Marketing - great video lectures

Intro to Marketing – great video lectures

I wish all other Coursera professors would follow suit!


Multiple professors

This is now the second class (the other is International Organizations Management) in which multiple professors will teach segments of the course.  In this class, there will be three professors – each will (independently) deliver three weeks of material.  The theory here is that each professor will deliver the material they are the expert in, and I like that concept.  I just hope that the second and third professors are as good as Professor Kahn.


I think I’m going to love this class.


Intro to Marketing is part of the four-class Wharton Foundations series of MBA classes Wharton is offering through Coursera (the others are Intro to Operations Management, Intro to Financial Accounting, and Intro to Corporate Finance – all of which I am taking as part of my DIY MBA).


As with all of these First Impressions posts, please keep in mind that they are exactly that – my first impressions of a course.  It is plausible, perhaps even likely, that my first impression will be wrong and my opinion of the course will change over time.  Please read my Full Review posts about these courses (written upon completion of the course) for the full story.

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